Case Study: Absolute Upholstery

 

The Challenge

When Absolute Upholstery approached us in 2020, their online presence was virtually non-existent. Their website attracted minimal traffic, and they ranked for almost no relevant keywords. As a result, potential customers searching for upholstery services in Sydney were not finding them online.

Key Issues:

• Outdated website design with poor user experience
• No significant search engine rankings
• Minimal organic traffic
• Lack of local search visibility

 

 

Our Strategy

To turn things around, we implemented a two-pronged approach: a complete website redesign combined with a powerful SEO strategy.

Website Migration & Optimization

• Created a modern, visually appealing, and mobile-friendly website
• Improved navigation and user experience to enhance engagement
• Optimized website speed for better performance

 

SEO & Content Strategy

• Conducted in-depth keyword research to identify high-value search terms
• Optimized on-page SEO elements, including meta titles, descriptions, and headers
• Created high-quality, informative content targeting upholstery-related search queries
• Implemented a local SEO strategy, including Google My Business optimization and local citations
• Built high-authority backlinks to strengthen domain credibility

 

The Results

Our strategic efforts led to a remarkable transformation in Absolute Upholstery’s online performance.

Before vs. After:

• Traffic Growth: From virtually zero visitors in 2020 to thousands per month today
• Keyword Rankings: Increased from nearly zero to ranking for over 443 keywords
• Top #1 Rankings for:
  • upholsterers near me
  • absolute upholstery
  • reupholstery near me
  • sydney upholstery
  • furniture upholsterers

The Impact

Thanks to our SEO and web design work, Absolute Upholstery now enjoys a dominant online presence. Their increased visibility has translated into more inquiries, higher conversion rates, and a steady stream of new customers.

Client Testimonial:

“Our business has seen an incredible transformation since the website redesign and SEO work. We now rank at the top for key search terms, and our traffic has skyrocketed. Highly recommend their services!”

Conclusion

Absolute Upholstery’s success story is a testament to the power of a well-structured SEO and web design strategy. Whether you’re struggling with low traffic or poor search rankings, we can help you achieve similar results.